Sustainable branding matters. The current impact of climate change is widely acknowledged, and the fragility of Earth’s ecosystems are becoming ever more apparent.
Consumers expect brands to be part of the solution, not the problem. People are much more interested in understanding what good your business is doing in the world, and actively seek out brands who reflect their values.
According to a global study, consumers prefer to spend their money on brands that address pro-social messages, apply sustainable manufacturing practices and exercise ethical business standards. Your companies impact on the world matters to your customers. In fact, 81% of global respondents feel strongly that companies should help improve the environment.
Air pollution and greenhouse gas emissions contribute immensely to climate change issues, as well as posing a global health hazard. The burning of fossil fuels to produce energy has been used for the last 150 years. However, in that time we have raised the temperature of the earth higher than it has been for hundreds of thousands of years.
To curb global warming, environmentally conscious actions need to be taken, such as using clean, renewable energy like solar power and zero-emission vehicles such as electric cars. Incorporating ‘green’ energy into your business is an effective solution to tackling climate change issues and reducing your businesses impact on pollution.
A 40kW system can produce up to 65,000 kWh of clean energy each year. Essentially, this is a CO2 reduction of 51 tonnes, the equivalent of planting 190 trees. Infinite Energy has installed hundreds of commercial solar systems across Australia, helping businesses take action on climate change and reduce their environmental impact.
Climate change can negatively affect a company’s revenue, especially if your business operations are directly affected by climate, such as a winery or produce business. By investing in solutions such as solar, you’re contributing to a long-term solution against climate change that will ultimately benefit your business in the long run.
A commercial solar system will also protect your business against future price rises and uncertainty in the energy market, potentially saving your business thousands of dollars a year in electricity bills, and in some cases, even generate a solid revenue stream.
Investing in solar can also encourage consumers to choose you over your competitors. By positioning yourself as a forward thinking ‘green’ company, you attract ‘green’ consumers. Often green consumers are more conscientious and concerned with the ethical and environmental impact of their purchase, more so than the price, so are more prepared to pay for products that are environmentally sustainable and carbon neutral. This in turns leads to greater profit for your business.
The primary goal is to create a positive public image, highlighting your sustainable practices, while continuing to encourage sales. Give consumers a reason to choose your brand when navigating through the countless brands to choose from.
An excellent way to build positive associations of sustainability with your customers is to build a brand that is based on the values of environmentally friendly practices. Shape your company’s story in such a way that people immediately associate it with sustainability. The best way to do this is to create content that highlights the actions you’re taking, such as installing a commercial solar system.
Installing a commercial solar system is a great first step in achieving your corporate sustainability goals. By actively sharing updates such as a solar installation on your website and social media platforms, it highlights the positive changes your business is taking, helping you to attract and obtain, your customers.
You can continue to remind your customers of the actions you take by posting regular updates, such as how many tonnes of CO2 you prevented from entering the atmosphere in your last quarter, or comments from your employees stating how they have valued being part of a sustainable business. Highlighting the positive actions your company is taking shows consumers you are invested in the cause.
Infinite Energy has installed hundreds of commercial systems across Australia. If your business is one of them, why not share this on your social media pages?
If you’re interested in investing in solar for your business, please contact us today.