Going Carbon Neutral – What Nature Bank Can do for Your Business

Nature Bank enables businesses to offset the carbon emissions associated with their electricity supply in a simple, easy, and cost-effective way. For many businesses, electricity is one of their largest sources of carbon emissions. By opting to use Nature Bank, an Infinite Energy initiative, businesses can offset these emissions through their monthly electricity bill.

Infinite Energy, through Nature Bank, invests in projects such as Carbon Neutral’s Yarra Yarra Biodiversity Corridor reforestation program right here in WA, and other projects such as avoided deforestation in the Amazon rainforest, Brazil. Not only does Nature Bank allow businesses to support local projects, it’s also a more economical choice than purchasing GreenPower, a similar government managed scheme.

 

Benefits of Joining Nature Bank

Offsetting emissions associated with your organisation’s electricity usage can bring a number of tangible benefits, including:

Greatly enhancing your brand’s perception

A study published by market research company TNS global revealed that up to 95% of individuals say protecting the environment is something they consider personally important.

A company’s commitment to sustainability can often be a major deciding factor when the price and performance of competing company’s products are equivalent.

The study also found that once a consumer has purchased a product from a sustainable company, they were more likely to display brand loyalty and complete future repurchases.

Increasing staff engagement and retention

Research has shown time and time again that employees look to work for socially responsible and environmentally committed companies.

This is due for a number of reasons including workplace pride, the implication that sustainability means the company will care more about their employees, and wanting to work for an organisation that mirrors their own values.

Increased revenue

Customers will pay more for products and/or services that are more sustainable.

Since going completely carbon neutral in 2016, Austral Fisheries’ products have gained a price premium of more than 20%; Qantas now feature Austral produce on their first-class menu, and the world first cargo of Carbon Neutral fish they auctioned off sold for such a premium that it paid for Austral’s first year of going Carbon Neutral.

Better positioning your company to meet environmental procurement requirements

If your organisation is responding to a tender or bidding for work, joining Nature Bank can clearly demonstrate your environmental credentials. Many government agencies and large corporations often stipulate sustainability requirements.

In situations where a tender does not require you to demonstrate any environmental initiatives, displaying a commitment to the environment and future sustainability can help you maintain an edge over the competition.

 

How it works

Nature Bank is open to all of Infinite Energy’s electricity customers who already benefit from cheaper tariffs. Our clients simply need to opt in to Nature Bank by ticking a box on their electricity contract.

Nature Bank will offset the carbon emissions associated with a business’s grid supplied electricity by adding a small fee per kWh (or unit of electricity) to their monthly electricity bill.

Nature Bank then invests your carbon offsets primarily in the Yarra Yarra Biodiversity Corridor reforestation program, as well as projects such as avoided deforestation in the Amazon Rainforest, Brazil.

Located in WA’s northern agriculture region, the Yarra Yarra Corridor is just 400km north of Perth. Once home to rich and diverse ancient landscapes, 90% of the region was cleared for agriculture purpose from the early 1900s onwards.

As well as enhancing biodiversity and sequestering greenhouse gas emissions, trees planted by Carbon Neutral contribute towards reducing soil salinity, saves and restores water quality, cuts soil and water erosion and provides windbreaks.

 

To learn more about the benefits Nature Bank can bring to your business, contact us today.